Senior Web Application Developer

Seasoned, broad-spectrum team lead, seeking an opportunity in Northern New Jersey or New York City to lead web application development efforts.

Todd W. Bollack

Objective

  • I am seeking an opportunity to:
    • Manage web application development teams.
    • Lead compelling interactive interface development efforts.
    • Lead scalable enterprise data warehousing and search solutions.
    • Spider and search the Internet.
    • Streamline the current content management philosophy.
  • I welcome the challenges small shops face with process improvement and standards implementation, as well as the opportunity to optimize a larger development team's production capabilities.

Cover Letter

Dear Hiring Manager,

Thank you for taking the time to review my résumé! Fortunately for you, you've chosen to read this version - since you're on my web site, I can offer you a longer format, mildly stylistic, more open picture of who I am, and what I'm looking for.

As I am currently employed, I am taking my time and focusing my career search on a Management position in northern New Jersey (I live in Parsippany) or metropolitan New York City - although I might entertain offers in San Diego if relocation is available.

I am primarily looking for development roles, but I'm also looking for roles coordinating multiple small teams or one large one. I still want to lead development efforts, but my specialty is managing and leading developers, their projects and processes.

The perfect position puts me at the helm of multiple small teams, each tasked with various projects. The perfect projects involve finding, harvesting and interpreting web content, whether it comes in the form of HTML, XML or other literal data, images, audio or video. Finally, the perfect portal to hold it all together has a compelling, Ajax-enabled user interface in front of highly relevant search results, insightful graphical reporting, and behavioral and taxonomy cross-reference suggestions.

The perfect employer is looking for someone to craft a fine product. The perfect company will only hire talent deserving of strong salaries and a complete benefits package. The perfect philosophy provides training opportunities and performance incentives to those who would earn them, and trusts chosen subject matter experts to be solid within their disciplines.

The perfect introduction to my new team includes early precedent regarding multiple optimization strategies, individual performance metrics and goals, quality of life improvement possibilities and salary adjustments according to individual title versus actual production quality.

Professional Experience

  • Senior Application Development Lead

    Zeta Interactive (formerly DigitalGrit, Inc.)
    Parsippany, New Jersey
    7/2004 - Present
    • Steers pitches and projects "early in the hopper" to validate technical aspects of projects prior to commitment.
    • Provides insights for offerings in areas such as Web 2.0 data exchange, site code and content optimization, and feature availability.
    • Architects and initializes enterprise database, web server and file structures. Leads development team throughout. Responsible for end-user training, as well as technical documentation of all custom code.
    • Conceptualizes upsells. Pitches technical concepts to clients, builds online prototypes and mockups.
    • Assists Business Analysts in creation of Information Architecture and Functional Wireframes.
    • Assists Project Managers in creation of budget and schedule, and maintains status on actionable deliverables. Responsible for delegation and progress of subtasks.
    • Assists IT team by providing IIS, SQL Server, Visual Studio .NET, .NET Framework, Ektron CMS400 software installations and configuration on developer machines, development sandbox and staging and production environments.
    • Works directly with clients from conceptualization through revisions to post-launch admin training.
    • Key to implementing Source Control, sandbox-staging-production flow, conventions/standards/best practices with Director of Web Development.
    • Coordinates with Q/A team to extend Unit Testing procedures into Test Cases and Use Cases.
    • Reviews development team applicant résumés, and performs interviews. Writes test questions, and conducts technical testing during interview process. Reports results to Director, along with personal recommendations.
    • Develops, documents and trains development teams on shop processes. Consults Development Director, SEO Director and BA/PM Director to develop and maintain standards and best-practices for team-friendly, globally optimized code authoring.
    • Educates the more junior front-end developers on coding CSS-only (tableless) XHTML with purpose (SEO, accessibility, consistent user experience and W3C compliance, to name a few good reasons) not simply for rote of "the new way".
    • Researches and implements an enterprise-grade replacement for Ajax that makes server-side data calls using client-side JavaScript.
    • Standardizes a suitable enterprise replacement for Ektron's search feature that uses Microsoft SQL Server's Full-Text Indexing and Full-Text Search.
    • Conceptualizes and develops multivariate dynamic landing pages with 800 # conversion tracking.
    • Builds Facebook and other social media applications ("widgets") using a variety of technologies ranging from Flash ActionScript to SQL Server.
    • Develops custom Ektron CMS400 web sites and web applications for fortune 500 clients.
    • Leads development of proprietary FeedBlaster automated shopping / SEO / SEM / Yahoo Paid Inclusion data feed platform throughout project lifecycle.
    • Continues to provide support for Account Management team with setup and maintenance of SEM/PI feeds.
  • Web Developer / Webmaster

    Freelance / Self Employed
    Parsippany, New Jersey
    7/2001 - Present
    • Conceptualizes, designs, develops, deploys and maintains web sites for a variety of clients, using Flash, XHTML, DHTML, ASP 3.0/ASP.NET 2.0, SQL Server, XML, Fireworks/Photoshop, etc.
    • Manages hosting and domain name leasing.
    • Provides maintenance and improvements.
    • Markets and sells services.
    • Writes SOW contract.
    • Writes scope, IA, functional and business requirements documents when needed.
  • Web Application Developer

    Update Graphics
    Chester, New Jersey
    6/2004 - 7/2004
    • Developed HTML to XML translator for Web site port to ASP/XML/XSLT platform. Accelerated content loading, and launched in 75% of scheduled development time.
    • Automatically extracted title, description, keywords, h1 and body copy from existing site HTML, and reformatted as XML data documents.
  • Web Application Developer

    Integrated Access Systems / Geoffrey Industries
    Parsippany, New Jersey
    7/2001 - 6/2004
    • Designed, developed, launched and maintained Content Management System for Geoffrey Industries corporate web site. Implemented filtered page-view analytics reports for Marketing department, and detailed traffic logs for I.T. department.
    • Designed, developed, launched and maintained Integrated Access Systems corporate Web site. Reported to Director of Project Management.
    • Designed, developed and launched Web (intranet) -based access portal for Geoffrey Access control system. Dynamic, user defined security forms, fields and data types implemented for NBC Studios (NYC), Prudential (Newark) and AOL/Time Warner (NYC).
    • Responsible for maintenance and new application development of the company's wide-reaching financials software, Navision. Championed my own initiative to create intranet- and Web- based search and reporting tools for Technical Support team to quickly research prior trouble tickets to review existing knowledge of support responses, and to accelerate new technicians' ramp-up; all from-scratch web applications built on existing Navision data tier.

Military Service

  • South Dakota Army National Guard

    12B (Combat Engineer), E1 (Private)
    7/1990 - 6/1991 (waiver to Active Duty)
  • United States Army

    29N/V8 (Telephone Switching Central Technician with Mobile Subscriber Equipment identifier), E4 (Specialist)
    6/1991 - 12/1994
    • Led Platoon element throughout year-long Advanced Individual Training
    • Honors Graduate, 29N10 Ft. Gordon, GA
    • Army Service Ribbon (Desert Storm)
    • Honorable Discharge
    • Separated at Ft. Hood, TX

Leadership Summary

  • Application and Interface Development Team Lead

    Northern New Jersey - 7/2001 - Present
    • Lead teams of up to twelve developers throughout several project lifecycles.
    • Manage training schedules and train staff and clients.
    • Set career path goals and KPIs with staff, and suggest skills that need development.
    • Work with staff, managers and directors from various departments to achieve project goals.
    • Accurately estimate schedules, budgets and resource requirements for development.
  • Lead Carpenter

    Savannah, GA - Pinnacle Construction - 4/1998 - 8/2000
    • Led three-and four- person crews throughout Historic District renovations.
    • Coordinated demolition, plumbing and electrical sub-contractors within a tight, fixed budget.
    • Scheduled and participated in final building and electrical inspectors' approvals.
    • Accurately estimated materials purchases within extremely tight budgetary margins.
  • Platoon Guide

    Fort Gordon, GA - United States Army - 6/1991 - 7/1992
    • Led 24 soldiers throughout year-long Advanced Individual Training.
    • Won 8 of 12 monthly inspections against three other platoons.
    • Six of my soldiers (and I) graduated with Honors. No drop-outs.
    • Reported to company primary Drill Instructor, 1st Sergeant and Captain (CO).

Education

  • Ektron Partner Certification Training

    Nashua, New Hampshire
    5/2007
    • Graduated from four day Certification
  • Microsoft Official Curriculum

    The Chubb Institute
    Parsippany, New Jersey
    5/2002
    • 2072A: Administering a MS SQL Server 2000 Database
    • 2073A: Programming a MS SQL Server 2000 Database
  • Advanced Microsoft Office

    County College of Morris
    Parsippany, New Jersey
    1/2001 - 1/2004
    • Program Excel Applications with VBA
    • Program an Access Database with VBA
    • Various other day courses
  • Web site and Business Software Development Certification

    The Chubb Institute
    Parsippany, New Jersey
    9/2000 - 6/2001
    • 4.0 GPA
    • Honors Program

Technical Proficiencies

  • Currently using these technologies at an Expert level

    • ASP 3.0 (Classic ASP) - 8 years
    • ASP.NET 1.1/2.0 - 4 years
    • C# - 3 years
    • CSS - 4 years
    • DHTML / Ajax - 6 years
    • Dreamweaver (MX-CS3) - 6 years
    • Fireworks (MX-CS3) - 6 years
    • Flash (5-CS3) ActionScript (1.0 - 3.0) - 6 years
    • JavaScript - 8 years
    • Mobile Web - 3 years
    • MySQL DBA / Programmer - 4 years
    • RSS - 4 years
    • SEO, Accessibility, Cross-Platform Development - 3 years
    • Shopping and Paid Inclusion Feeds - 4 years
    • SQL Server 2000/2005 DBA / Developer - 8 years
    • VB 6 - 10 years
    • VB.NET 1.1/2.0 - 4 years
    • XHTML - 3 years
    • XML - 6 years
  • Either not currently using these, or lower than Expert level

    • HTML 5 / CSS 3 - Currently, beginner, 1 year
    • Java - 6 years ago, beginner, 1 year
    • Perl - 4 years ago, beginner, 1 year
    • Photoshop (6-CS3) - Currently, intermediate, 6 years
    • PHP - 1 year ago, intermediate, 2 years
    • Regular Expressions - Currently, intermediate, 3 years
    • SalesForce Integration - Currently, intermediate, 2 years
    • X-Path - Currently, intermediate, 3 years
    • XSLT - Currently, beginner, 3 years

Awards

  • Outstanding Achievement (Health / Nutrition): The HPV Test Web Site

    Interactive Media Council, Inc.
    7/2007
  • Excellence and Innovation Award

    DigitalGrit, Inc.
    Yahoo Paid Inclusion Trusted Feed Partner Platform Recertification
    6/2007
  • Quorum Federal Credit Union Named "Best Web Site" for 2006

    National Association of Federal Credit Unions
    9/2006
  • Peer Award

    DigitalGrit, Inc.
    Completion of shop standards documentation and team training
    7/2006
  • Founder's Award

    DigitalGrit, Inc.
    Early successful completion, certification and launch of FeedBlaster platform.
    12/2004

References

  • Michael Boos, Director of Web Development

    Managed Todd at DigitalGrit, Inc.
  • Sam Gilberd, Sr. Director, New Business Development

    Worked with Todd at DigitalGrit, Inc.
  • Geri Ricciani, Senior Project Manager

    Worked with Todd at DigitalGrit, Inc.
  • Nicole Fiandaca, Project Manager, Web Development & Creative Projects

    Worked with Todd at DigitalGrit, Inc.
  • Jerod Motley, Senior Application Development Lead

    Worked with Todd at DigitalGrit, Inc.
  • Mary Jo Caruso, SEO Strategist

    Worked with Todd at DigitalGrit, Inc.

Links

About This Page

  • Valid XHTML 1.0 TransitionalValid XHTML 1.0 Transitional

    I could go on for pages describing the benefits of valid XHTML, but let me sum it up with a comparison.
    • In the old HTML 4 days, strings of "tag soup" were passed from servers to client browsers, and a level of interpretive parsing was necessary on the client end. Think of XHTML as a well defined (and broadly understood) XML specification for data transport packaging, when talking between various known software applications.
    • Yes, IIS still sends HTML tags to Internet Explorer, however, as valid XHTML, the browser can skip Quirks Mode, and instead render the page exactly as defined - more quickly and easily, since no interpretations are needed. But the real difference is when one of the applications involved isn't a standard browser. If IIS wants to send a response to Googlebot, or to a screen reader, the receiving application can find exactly the data it is looking for, right where it expects to find it.
  • Valid CSS 2.1Valid CSS 2.1

  • Accessibility

  • Encrypted Contact Info

    • Currently, the contact button at the very top of this page decrypts and rewrites the HTML in that portion of the page. This will keep bots from harvesting my contact info. It wouldn't stop a person from decoding it, but then a person could simply click it.
  • Cross-browser and cross-platform tested

    Browser resolutions 320px to 1600px wide. (Should scale up infinitely.)
    • Windows: Internet Explorer 6 & 7, FireFox 2.0, Opera 9.5, Safari 3.1, Lynx Text Browser
    • iPhone / iPod Touch: Safari 3.1 Mobile
    • Mac: FireFox 2.0, Safari 3.1
  • Google Analytics

Contact Todd